Why invest in continuous professional development?
As a lifelong learner, I’ve always invested in staying up-to-date with internal comms industry knowledge and skills but never pursued continuous professional development (CPD), until now…
Tune in to your employees with audience segmentation
When an organisation decides to send the same message to everyone, assuming it’s relevant to all and that they’re going to be interested, employees end up tuning out.
Dreams can come true
On 14 February 2025, I had the opportunity to play out my childhood dream of being a school teacher, by presenting a live brief to a room full of very smart and curious first year digital marketing students at Anglia Ruskin University in Cambridge.